Top 5 Virtual Fitness Programs on iOS in Netherlands Q1 2024

In Q1 2024, the virtual fitness app market in the Netherlands saw notable trends on the iOS platform. Here’s a closer look at the performance of the top 5 apps: Strava: Run, Bike, Hike, Zwift: Ride and Run, Fitbit: Health & Fitness, komoot - hike, bike & run, and Hardlopen met Evy.

Strava: Run, Bike, Hike experienced strong growth in weekly revenue, which started at approximately $45.9K in early January and peaked at around $67.6K in the last week of March. Weekly downloads showed a significant increase, rising from 4.8K to 7.8K by mid-March. The app also maintained a consistent number of active users, starting at 120K and ending the quarter at around 133K.

Zwift: Ride and Run had a relatively stable revenue performance, fluctuating between $17K and $21K throughout the quarter. Although weekly downloads declined from 683 in the first week to 151 by the end of March, active users remained relatively steady, starting at 3K and gradually decreasing to about 1.9K.

Fitbit: Health & Fitness showed a steady revenue trend, with earnings ranging from $9.1K to $13.8K. Downloads saw a downward trend, starting at 813 and dropping to 258 by the end of the quarter. Active user numbers remained consistent, beginning at 13.8K and ending at 13.9K.

komoot - hike, bike & run saw a notable increase in revenue, starting at $16.7K in early January and reaching a peak of $19.5K by the end of March. Weekly downloads also increased, starting at 2.7K and climbing to 3.8K. Active users remained stable throughout the quarter, fluctuating around the 50K mark.

Hardlopen met Evy had a varied revenue performance, peaking at $13.7K in the second week of January and maintaining figures around $9.7K towards the end of March. Downloads showed a positive trend, starting at 1.5K and ending the quarter at around 1.1K. Active users saw a slight increase, starting at 5.2K and ending at 4.8K.

For more detailed insights, visit Sensor Tower.